Personal Branding

Managers, team leaders, trainers and those interested in developing coaching and performance management knowledge and skills.

Figure out what distinguishes your personal brand from your insights and the others’
Know how to market your brand to the people you want to reach
Portray your brand appropriately in the relevant space
Maintain your personal brand, and monitor your brand experience effectively

DISCOVER YOUR BRAND
• What is a brand?
• What is a personal brand is not
• 3 elements of a successful personal brand
• The benefits of a powerful personal brand
• Your personal brand assessment

DEVELOP YOUR BRAND
• Your target audience
• 3 personal brand attributes
• Your unique value proposition and brand
promise
• A developing brand plan

COMMUNICATE YOUR BRAND
• A communication plan- 5W1H

MAINTAIN YOUR BRAND
• Monitoring your brand experience at regular
intervals
• 3 keys: Clarity- Consistency- Constancy

LEARNING TOOLS

Personal brand assessment technique & tools (both insights from YOU & the others)
Personal brand models/ Examples
Social communication tips