Why Stakeholder Management
Create a Stakeholder Map – 3 steps
- Step 1: Identify Your Stakeholders & Challenges
- Who are Stakeholders? Their importance
- Identifying internal and external stakeholders
- Listing the stakeholders:
- People who are affected by your work
- People who influence your work
- People who care about the final conclusion succeed or not
- Identify & establish relationships with Stakeholders using R.A.S.C.I model
- Understanding their areas of concern
- Documentation of their needs
- Stakeholder & Project Life Cycle, Expectations & Goals
- 5 steps of Stakeholder Analysis
- Step 2: Prioritizing Your Stakeholders
- Prioritizing stakeholders: Power/Interest Grid
- Overcome going wrong with stakeholders
- Create & sustain Stakeholder Commitment
- Step 3: Categorizing Your Stakeholders
- Identify whether a stakeholder is:
- Wholeheartedly supportive of the project/your work.
- Supportive, but with reservations.
- Not supportive and/or obstructive.
Build Trust with Your Stakeholders
- Why we need to build Trust?
- The foundation of Trust
- Understanding the Trust Equation – Charles Greenls model
- Improve you Credibility
- Warning signs of low trust
- Re-building trust with 6A
Influence Your Stakeholders
- Baker’s 4 Strategies of Influence
- Investigation (Push, Logical)
- Calculation (Pull, Logical)
- Motivation (Push, Emotional)
- Collaboration (Pull, Emotional)
- How can we apply the 4 strategies?
- Personal influence tactics
- Hard – Soft tactics
- Use cases to achieve different objectives
- Ensure compliance – commitment
- Focus on yourself – others
- Communicate persuasively and influence effectively different levels within and outside your organization
- Upward influence
- Downward influence
- Peer influence
