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  • contact@ctsvietnam.vn

Xây Dựng Thương Hiệu Bản Thân

Managers, team leaders, trainers and those interested in developing coaching and performance management knowledge and skills.

  • Figure out what distinguishes your personal brand from your insights and the others’

  • Know how to market your brand to the people you want to reach

  • Portray your brand appropriately in the relevant space

  • Maintain your personal brand, and monitor your brand experience effectively

DISCOVER YOUR BRAND
• What is a brand?
• What is a personal brand is not
• 3 elements of a successful personal brand
• The benefits of a powerful personal brand
• Your personal brand assessment

DEVELOP YOUR BRAND
• Your target audience
• 3 personal brand attributes
• Your unique value proposition and brand
promise
• A developing brand plan

COMMUNICATE YOUR BRAND
• A communication plan- 5W1H

MAINTAIN YOUR BRAND
• Monitoring your brand experience at regular
intervals
• 3 keys: Clarity- Consistency- Constancy

LEARNING TOOLS

  • Personal brand assessment technique & tools (both insights from YOU & the others)

  • Personal brand models/ Examples

  • Social communication tips