For all managers and staff who work closely with people from different cultural backgrounds – who have not received any cultural awareness training.
For all managers and staff who work closely with people from different cultural backgrounds – who have not received any cultural awareness training.
Understand important differences between Eastern (Asian, Vietnamese) and Western (European and French) cultures.
Learn about the importance of explicit and implicit cultural factors
Develop a better understanding of cross cultural communication and how to adapt your behavioral style to achieve successful outcomes.
Improve the way you conduct business and build relationships with people from other cultures
Learn how to entertain/socialise with people from other cultures
Complete your own cultural style self assessment to better understand your own profile and how you relate to other people from different cultural backgrounds
Cross cultural awareness
• What is cultural awareness?
• Basics of culture and cultural difference
• Developing a global mindset
• Cross cultural barriers
• Cultural differences (e.g. North America, Asian (Vietnamese), European (French, English)
Explicit and Implicit Cultural factors
• Explicit culture - Understanding key behavioral factors that distinguish different cultures:
- Dress
- Punctuality
- Social etiquette
- Making friends
- Communication styles
- Role of men/women
- Topics of conversations
- Gift giving
• Implicit culture – attitudes and values
- How do we develop human relationships?
- How do we view time?
- How do we communicate with each other?
Cross cultural communication
• Understanding your cultural communication style and other people’s style
• Differences in verbal and non verbal behaviors
- Gesturing
- Touching
- Space
- Eye contact
• High and low cultural contexts
• Adapting your communicative/behavioral styles
• Listening and responding to people from other cultures
• Communicating with coworkers/senior managers
• Communicating with Westerners – techniques for using a more direct style of communication
• Techniques for communicating effectively with Vietnamese people
Developing Business and Building Relationships
• Working together across cultures and building relationships
• Understanding conflicting business behaviors - Western vs. Asian
• Business protocol tips for Vietnam and Western countries:
- Meeting and greeting
- Conducting meetings
- Presentation styles
- Entertaining – dining/ drinking
- Business attire
- Networking
- Time-punctuality
- Dealing with problems/ difficulties
- Taboos / Etiquettes / Manners
• Tips and strategies for specific countries
Cultural style – self assessment
Complete your own assessment to:
• Determine your global position
• Identify how you relate to your target culture(s)
• Understand which areas to improve in to become more culturally