• Understand important differences between Eastern (Asian, Vietnamese) and Western (European and French) cultures.

• Learn about the importance of explicit and implicit cultural factors

• Develop a better understanding of cross cultural communication and how to adapt your behavioral style to achieve successful outcomes.

• Improve the way you conduct business and build relationships with people from other cultures

• Learn how to entertain/socialise with people from other cultures

• Complete your own cultural style self assessment to better understand your own profile and how you relate to other people from different cultural backgrounds

Cross cultural awareness 
•    What is cultural awareness?
•    Basics of culture and cultural difference
•    Developing a global mindset 
•    Cross cultural barriers
•    Cultural differences (e.g. North America, Asian (Vietnamese), European (French, English) 

Explicit and Implicit Cultural factors
•    Explicit culture - Understanding key behavioral factors that distinguish different cultures:
    - Dress
    - Punctuality
    - Social etiquette  
    - Making friends
    - Communication styles 
    - Role of men/women
    - Topics of conversations
    - Gift giving

•    Implicit culture – attitudes and values
    - How do we develop human relationships?
    - How do we view time?
    - How do we communicate with each other?

Cross cultural communication

•    Understanding your cultural communication style and other people’s style
•    Differences in verbal and non verbal behaviors
    - Gesturing
    - Touching
    - Space
    - Eye contact
•    High and low cultural contexts
•    Adapting your communicative/behavioral styles
•    Listening and responding to people from other cultures 
•    Communicating with coworkers/senior managers
•    Communicating with Westerners – techniques for using a more direct style of communication
•    Techniques for communicating effectively with Vietnamese people 

Developing Business and Building Relationships
•    Working together across cultures and building relationships
•    Understanding conflicting business behaviors - Western vs. Asian
•    Business protocol tips for Vietnam and Western countries:
    - Meeting and greeting
    - Conducting meetings
    - Presentation styles
    - Entertaining – dining/ drinking
    - Business attire
    - Networking
    - Time-punctuality
    - Dealing with problems/ difficulties
    - Taboos / Etiquettes / Manners 
•    Tips and strategies for specific countries

Cultural style – self assessment

Complete your own assessment to:
•    Determine your global position
•    Identify how you relate to your target culture(s)
•    Understand which areas to improve in to become more culturally