{"id":3450,"date":"2022-12-16T09:03:14","date_gmt":"2022-12-16T09:03:14","guid":{"rendered":"https:\/\/ctsvietnam.vn\/the-4cs-of-marketing\/"},"modified":"2023-01-05T04:29:15","modified_gmt":"2023-01-05T04:29:15","slug":"the-4cs-of-marketing","status":"publish","type":"post","link":"https:\/\/ctsvietnam.vn\/en\/the-4cs-of-marketing\/","title":{"rendered":"THE 4CS OF MARKETING"},"content":{"rendered":"<p><em><span class=\"marker\">With the solid background 4Ps of marketing, every company now knows how to answer these elements that need to be asked before launching any new product or service.<\/span><\/em><\/p>\n<p><em><span class=\"marker\">However, one of the downsides of this approach, which focuses on product, place, promotion and price, is that it is too business-oriented. As a result, the\u00a0<strong>4Cs\u00a0<\/strong>were developed, which highlight the problems from more client-facing perspective.<\/span><\/em><br \/>\n<span class=\"marker\">Here, firms are encouraged to think like a consumer, considering four key points of:<\/span><\/p>\n<ul>\n<li><strong><span class=\"marker\">Customer<\/span><\/strong><\/li>\n<li><strong><span class=\"marker\">Cost<\/span><\/strong><\/li>\n<li><strong><span class=\"marker\">Communication<\/span><\/strong><\/li>\n<li><strong><span class=\"marker\">Convenience<\/span><\/strong><\/li>\n<\/ul>\n<p><span class=\"marker\"><br \/>\nIn a way, these are direct substitutes for the 4Ps- customer replacing product, cost for price, and communication for promotion and convenience for place. But how swapping a P for a C makes a difference?<\/span><\/p>\n<p><span class=\"marker\"><br \/>\n<strong>Customer<\/strong>: You need to be certain what your customer wants or needs, and how this can be related back to the product. Why will client be interested in what you have to offer? Basically, your position within any market is determined by your consumer\u2019s perception of your service or product.<\/span><\/p>\n<p><span class=\"marker\"><br \/>\n<strong>Cost<\/strong>: This may directly relates to your profits, but do bear in mind: how does this impact on the consumer? Does it provide good value? Will the buyer feel satisfied with what they have received in exchange for what they have paid? If not, this could have a long term negative effect.<\/span><\/p>\n<p><span class=\"marker\"><br \/>\n<strong>Communication<\/strong>: Focus on how you could effectively carry your marketing message across is crucial to maintaining awareness of the product. You need to determine \u201cwhat\u2019s in it for me\u201d from a customer point of view and answer this as a part of your marketing campaign.<\/span><\/p>\n<p><span class=\"marker\">In addition, keeping track with your client\u2019s feeling about your product can be significantly helpful when establishing future products- encouraging communication on social media and online forums where everyone can interact,\u00a0spread your ideas or content can be extremely beneficial.<\/span><\/p>\n<p><span class=\"marker\"><br \/>\n<strong>Convenience<\/strong>: \u00a0Is it easy for your consumers to buy the product? Is it readily available in the kind of retail outlets they are likely to visit? What barriers might they face when trying to locate it? You cannot\u00a0expect your audience to cross the ocean just to buy your product though.<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><br \/>\n<span class=\"marker\">By all means, the 4Cs are the questions\u00a0and coming up with the answers isn\u2019t always a straightforward process. For extra guidance, consider attending our marketing training course\u00a0<a href=\"https:\/\/ctsvietnam.vn\/en\/contact\/\">here<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 4Cs were developed to highlight the problem from more client-facing perspective.<\/p>\n","protected":false},"author":1,"featured_media":2497,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-3450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/ctsvietnam.vn\/en\/wp-json\/wp\/v2\/posts\/3450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ctsvietnam.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ctsvietnam.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ctsvietnam.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ctsvietnam.vn\/en\/wp-json\/wp\/v2\/comments?post=3450"}],"version-history":[{"count":2,"href":"https:\/\/ctsvietnam.vn\/en\/wp-json\/wp\/v2\/posts\/3450\/revisions"}],"predecessor-version":[{"id":3812,"href":"https:\/\/ctsvietnam.vn\/en\/wp-json\/wp\/v2\/posts\/3450\/revisions\/3812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ctsvietnam.vn\/en\/wp-json\/wp\/v2\/media\/2497"}],"wp:attachment":[{"href":"https:\/\/ctsvietnam.vn\/en\/wp-json\/wp\/v2\/media?parent=3450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ctsvietnam.vn\/en\/wp-json\/wp\/v2\/categories?post=3450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ctsvietnam.vn\/en\/wp-json\/wp\/v2\/tags?post=3450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}