Think of a problem or challenge you had to solve at work recently. How did you approach it? Did you find yourself overwhelmed with the number of possible solutions? Were you unsure how to even start? Design thinking can help.
Design thinking is a five-step human-centered process for creative problem solving and has been used by organizations around the world to solve knotty problems. It is all about understanding your user’s needs and solving the right problem. By using this human-centered design approach, you can develop products and services that truly help your user.
This course is meant to serve as an introduction to the principles of design thinking and touches on ways you can implement it in your workplace. The material is best suited for students who are new to design thinking or want a refresher on the core concepts. Luckily, design thinking can be applied to almost any field; no matter what your profession, design thinking can help you discover and implement the best solutions to problems you encounter.
Designed For:
This course is designed for any business leaders, professionals, managers or individual contributors wishing to gain practical know-how on the principles, process and tools of Design Thinking.
Learning Objectives:
- Develop a mindset for design thinking and innovation
- Apply the design thinking methodology to your own work
- Use these new tools and techniques for design thinking
- Understand the mindset of a design thinker
- Apply the Design Thinking framework as a structured process to solve problems
- Learn techniques to generate breakthrough ideas and co-create an improved customer experience journey
- Improve personal effectiveness by becoming a more empathetic service provider
Course Content:
- Introduction to Design Thinking
- Understanding design and design thinking
- Traditional thinking versus design thinking
- Three lenses of human-centred design: Desirability, feasibility, and viability
- Appreciate the benefits and importance of Design Thinking
- How design thinking can improve our innovative ability and personal effectiveness
- Recognize qualities and skills of great Design Thinkers of today’s world
- Innovation challenges – Real-Win-Worth framework
- 5 stages of Design Thinking
- EMPATHIZE: Understanding the Customers
- To gain an understanding of the experience, situation and emotion of the user for whom you are designing through observation, engagement and immersion techniques
- Learn how to apply framework and method:
- Create user portraits – Canvas model
- Evaluate user portraits – AEIOU method
- Empathy map
- Stakeholder map
- Hook framework
- Create future users
- DEFINE: Framing the Opportunity
- To process and synthesize the findings in order to form a user Point of View (POV) that you will address by identifying the user, his/her needs and insights gathered
- Learn how to apply tools:
- POV
- 360 Degree Perspective
- 9 Window Tool
- Daisy map
- IDEATE: Exploring Ideas & Solutions
- To focus on idea generation, translate problems into solutions, and explore a wide variety and large quantity of ideas that go beyond the obvious solutions to a problem
- Divergent and convergent ideation methods
- Generate depth when searching for ideas
- How to structure and select ideas
- Learn how to apply ideation techniques and tools:
- Brainstorming
- Reframe techniques
- Word generation
- Picture association
- SCAMPER
- Learn how to apply ideation tools:
- Dot voting
- Rating matrix
- PROTOTYPE: Building & Visualizing Ideas & Solutions
- To build to think – A simple, cheap and fast way to shape ideas so you can experience and interact with them
- Compare the benefits and suitability of several tools:
- Sketch
- Wire-frame
- Chart
- Storyboards
- Business model
- Service blueprinting
- Role-playing
- Minimum viable product (MVP)
- Organize a prototyping workshop
- TEST: Reviewing & DecidingSolutions
- To ask for feedback on your prototypes, so as to learn about your user, reframe your POV and refine your prototype
- TEST process
- Learn how to apply TEST tools
- Feedback-capture grid
- A/B testing with prototype
- Experiment grid
Date: 25 & 26 May 2023
Location: 3 to 4-star hotel
Language: Vietnamese
Trainer: TBC
Fee: 5,900,000 per participant (Include all the fees: material, trainer fee, lunch, venue. no extra fee)
Please contact us 028 6285 6440 to register or fill out the form here